(CNN) - It can look more like a Christmas card at first, reading, " this is how Jesus was born."

But, then it states " Mary and Joseph participated in the census, don't be afraid." The message is aimed at Latinos.

The posters are part of a campaign by the National Association of Latino Elected and Appointed Officials to participate in the 2010 census. Reverend Gabriel Salguero is among pastors spreading the message.

One Evangelical leader calls it propaganda.

READ MORE: http://www.woodtv.com/dpp/news/strange/Jesus-used-in-census-marketing-1260983581812

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