| Casa Latino: Real Estate Chain Vies for Latino Buyers |
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| Sunday, 21 June 2009 | |
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By MARCELLE S. FISCHLER EARLIER this month, the sign outside of Martha Connie Salas’s former real estate agency on Suffolk Avenue here was changed. Down came the banner for Easy Realty, the name Ms. Salas had used as owner for the last eight years. Up went the marquee for Casa Latino, heralding the storefront agency’s reinvention, under different ownership, as part of a two-year-old international real estate franchise that has its home base in Florida and gears itself toward the Hispanic market. “It was a good opportunity for the company to evolve and become part of a franchise,” said Ms. Salas, hoping that as it makes its first foray into the Long Island market, Casa Latino will provide her and her 25 agents with more security, support and confidence — that “will result in more sales” in a “very challenging market.” READ MORE: http://www.nytimes.com/2009/06/21/realestate/21lizo.html
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