By Della de Lafuente
AdWeek

Chase mounts a nationwide TV and radio push this month, employing the financial institution's new tag, "Juntos se puede" ("Together we can") to showcase services that can help Latinos manage their money.

The marketing effort is the first Hispanic-targeted rollout for Chase since the latter part of 2006 and coincides with the bank's launch earlier this year of an English-language campaign built around the tag, "Chase what matters."

Both Spanish and English TV campaigns use black-and-white imagery to highlight the blue hue of the Chase logo, ATM and debit card, with Publicis Groupe's Hispanic ad shop Lapiz, Chicago, handling creative duties for the Spanish effort.

READ MORE: http://www.adweek.com/aw/content_display/creative/new-campaigns/e3i71ba0ba389e5e5be20a5778501609364?imw=Y

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