| Corona Extra Ads Launched Exclusively for Latinos |
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| Thursday, 19 June 2008 | |
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By Mike Beirne "Nuestro Orgullo. Nuestra Cerveza." That's Crown Imports' tagline—which translates to "Our Pride. Our Beer"—for the latest Corona Extra TV and radio campaign, targeting non-Mexican Latinos. TV ads for the Spanish effort, created by Casanova Pendrill, Costa Mesa, Calif., started appearing this week and will run nationwide. One vignette celebrates Hispanic music and traditions with a San Antonio scene showing Mexican Americans dancing at a fiesta, followed by a wedding in New York featuring a Caribbean-style band, and revelers dancing to Norteña music in Los Angeles. A second spot focuses on sports and features a runner of Caribbean-Hispanic descent racing in a Los Angeles marathon, in addition to Latinos in baseball, boxing and soccer.               |
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