ADWEEK

The California Milk Processor Board's iconic "Got milk?" health initiative and ad campaign gives its Spanish counterpart "Toma leche" ("Drink milk") a permanent interactive home Wednesday with the launch of the Web portal, TomaLeche.com.

The Web site is the first Hispanic-targeted online effort mounted in Spanish by the CMPB with creative and messaging developed by the board's Hispanic agency Grupo Gallegos, Long Beach, Calif.

"We want to have a Web site that speaks the language and culture of Latinos," said Steve James, executive director, California Milk Processor Board. "We hope that we'll be able to better communicate, better reach and better connect with our Hispanic base by having a site that speaks to them."

READ MORE: http://www.adweek.com/aw/content_display
/creative/news/e3if04d4af91afa116bbae6fbd20ca962aa

---