CONTACTO MAGAZINE

Travel among U.S. Hispanics for the longest time was defined by "VFR" activity, to use industry parlance. While visiting friends and relatives remains a big part of the Latino travel segment, the emergence of the Hispanic business traveler has some companies changing their tune when it comes to their advertising messages, according to a report published by Hispanic Market Weekly.

The travel industry has grand opportunities for growth by approaching Hispanics with the right messages. Yet some head-scratching may be seen among those seeking long-term trends about the potential growth explosion in the travel sector from the nation's Spanish-speaking population.

For one, airlines are just getting started with pitching Latinos on business travel. Among the hotels earmarking the most dollars for Hispanic media are budget lodging brands - and not those most-associated with a resort destination. At the same time, outreach through traditional advertising targeting Latino consumers has been scant from cruise lines.

READ MORE: http://www.contactomagazine.com/biznews/travelindustry0508.htm

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