ADWEEK

To a marketer, U.S. Hispanics aren't just attractive because they are, as a population, expanding. The segment is also ahead of the curve on mobile computing. According to a 2007 survey by M:Metrics, Seattle, U.S. Hispanics are much more likely to use their mobile phones to do things beyond normal voice calls. While 3.1 percent of the general population used their mobile devices to watch videos, 6.7 percent of Latinos did and 26.8 percent of Hispanics sent a photo or video with their phones vs. 15.3 percent of the general population.

READ MORE: http://www.adweek.com/aw/content_display/special-reports/other-reports/e3i7d6885cb31509ec4623a2ddbb22f9d7d?imw=Y

---