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What Shaky Economy? Latino Networks Bet Ad Growth Will Continue |
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Sunday, 06 April 2008 |
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NEW YORK (AdAge.com) -- This year there will be new faces in the Hispanic TV upfront, including young channels Mega TV and V-me, and a few absentees, such as No. 2 Spanish-language network Telemundo. Then there's market leader Univision, roaring into the upfront to lure marketers in a shaky economy with the confident theme "Univision equals your growth engine." READ MORE: http://adage.com/hispanic/article?article_id=126119
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