Posted by Rudy Duthil
Advertising Age

For starters, my parents named me Rodolfo, but my mother and all my friends call me Rudy. I'd like to consider those of you reading my entry my new friends, so you can call me Rudy, too! I'm the West Coast manager of experiential marketing for Zoom Media & Marketing.

Another thing that I would like you to know about me is that I am Latino. Yes, I know, kind of shocking huh? My mother is of Dominican descent and my father of Cuban descent. My mother falls into the "Brown Latino" category, as would Eva Longoria, and my father falls into the "Black Latino" category, as would Sammy Sosa. I only mention this because although I grew up in a Latino family where some members look like me (and some don't) and have traveled to different Latino countries where I've seen many dark skinned Latinos, I've yet to see them represented in any of the ads or campaigns that I've come across since entering the marketing/advertising industry in 2004 after graduating from college. This is actually one of the main reasons why I decided to pursue a career in marketing and advertising.

READ MORE: http://adage.com/bigtent/post?article_id=125653

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