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Light-Hearted Commercial Showcases Fan of Beloved Entertainer Attempting to
Download one of His Greatest Hits on Very Slow Dial-Up Connection; Ad Touts
Value of Verizon High Speed Internet Service NEW YORK, March 6 /PRNewswire/ -- Viewers of Spanish-language
television channels in several major markets have begun seeing
advertisements that tout Verizon High Speed Internet service as the best
broadband solution for consumers who want a fast, reliable connection to
the Internet at a competitive price. In the television commercial, viewers see a woman struggling with a
slow dial-up connection to try to download a music video clip of Jose Jose
singing one of his most popular songs, "La Nave del Olvido" (The Ship of
Oblivion). To reinforce the woman's plight, the song gets stuck on " ...
espera un poco, un poquitiiiiiiiii ... ," which means, "Wait a bit more."
An announcer's voice explains that a faster Internet connection can be
experienced by ordering Verizon High Speed Internet for $12.99 per month
for the first six months ($17.99 for the next six months) with a one-year
contract. Verizon's new advertising campaign, which began last week, is appearing
on Spanish-language TV channels and radio stations in Boston, New York,
Philadelphia, Tampa and Washington, D.C. The campaign also features
newspaper advertisements in those cities as well as in Dallas and Los
Angeles, and online ads. "People are increasingly using the Internet for entertainment purposes
and downloading and uploading music, video and photos," said Marquita
Carter, director of multicultural marketing for Verizon. "A high percentage
of Hispanic consumers still use a dial-up connection. This campaign was
created to showcase how Verizon High Speed Internet makes it simple to
quickly share while helping families stay connected." Verizon High Speed Internet service delivers three broadband speeds: a
maximum downstream connection speed of up to 7 Mbps (megabits per second)
in some areas; a maximum downstream connection speed of up to 3 Mbps; and a
maximum downstream connection speed of up to 768 Kbps (kilobits per second)
- which is 21 times faster than a dial-up connection.* Through May 3, customers can subscribe to Verizon High Speed Internet
at up to 768 Kbps for $12.99 per month for the first six months with a
one-year contract, and then pay $17.99 per month for the next six months. Verizon High Speed Internet comes with an installation kit CD that
allows customers to select either English or Spanish as their language of
preference when they install and register the service. Customer service
support in Spanish is also available. "Through market research, we've learned that Spanish-speaking broadband
users feel more comfortable with an end-to-end in-language experience,"
said Carter. "The Spanish-language installation kit for Verizon High Speed
Internet offers consumers an added-value service many other providers do
not." Verizon High Speed Internet service is delivered on a dedicated line
from Verizon's central office to the customer's home and is backed by live,
24 x 7 customer service and technical support. High-Speed Internet
subscribers have access to an extensive collection of features and
services, including:
-- One-of-a-Kind NFL Experience Online: Customers who subscribe to
Verizon High Speed Internet and DIRECTV from Verizon enjoy the added
benefit of free access to NFL Network Game Extra, a unique service that
includes live, online broadcasts of Thursday and Saturday pro football
games. Viewers of the online broadcasts will have access to alternate
camera angles and live audio feeds and have the ability to view one of
four camera angles, or all four angles simultaneously. The online
service can be accessed anywhere in the world through any broadband
connected computer.
-- Online protection with Verizon Internet Security Suite: In one
download, this comprehensive online protection suite provides anti-
spyware, anti-virus, firewall, parental control, pop-up blocker and
privacy manager protection that run continuously behind the scene. The
suite automatically updates every three hours. Just set it and forget
it. The cost is just $4.99 a month for use on up to three household
computers. -- Verizon Premium Tech Support: A unique service that provides expert
one-on-one assistance for a wide variety of issues like spyware,
adware, viruses, hardware problems, computer operating systems and
other issues not typically covered by Internet service providers. The
service supports routers, network cards, video cards, sound cards,
CD/DVD reader-writer, hard drives, flash memory systems, printers,
scanners, gaming consoles, firewalls and more. The cost is $9.99 a
month. -- Online gaming from Verizon: Play hundreds of the most popular PC games
for free with Verizon Arcade, or choose from a variety of Verizon Games
on Demand packages, including Family Place, a package that features
more than 400 family-friendly casual games for just $7.99 a month. -- Free entertainment for children of all ages with Disney Connection:
From activities, games and classic cartoons to movie previews, music
videos and more, Disney Connection provides age-appropriate content for
preschoolers, kids, teens and Disney enthusiasts. The content includes
access to Playhouse Disney Preschool Time Online and Disney Game
Kingdom Online. -- Free news from ABC News Now: A 24-hour news and information channel,
ABC News Now delivers live breaking news, headlines every half hour,
and more than 25 original news, lifestyle and entertainment programs
such as "Politics Live," "What's the Buzz" and "Money Matters." -- Free sports from ESPN360: The service offers programming that includes
hundreds of hours of live games, analysis and exclusive content on-
demand with exclusive access to the Internet's best events.
For more information on Verizon High Speed Internet, visit
http://www.verizon.com/poquito, or call 888-563-8247 for customer service support
in English or Spanish. Verizon has been a strong supporter of the Hispanic community and
joined the National Council of La Raza (NCLR) and Scholastic Inc. to launch
Lee y seras(R) (Read and You Will Be), a national Latino early literacy
initiative that engages parents and communities in the literacy development
of their children. Since 2004, the Verizon Foundation, the philanthropic
arm of Verizon Communications, has provided more than $24 million to
programs and organizations that support the Hispanic community. * Speed comparison based upon performance with a 56.6 kilobits per
second (kbps) modem. Actual speed may vary. Verizon Communications Inc. (NYSE: VZ), headquartered in New York, is a
leader in delivering broadband and other wireline and wireless
communication innovations to mass market, business, government and
wholesale customers. Verizon Wireless operates America's most reliable
wireless network, serving nearly 66 million customers nationwide. Verizon's
Wireline operations include Verizon Business, which delivers innovative and
seamless business solutions to customers around the world, and Verizon
Telecom, which brings customers the benefits of converged communications,
information and entertainment services over the nation's most advanced
fiber-optic network. A Dow 30 company, Verizon employs a diverse workforce
of nearly 235,000 and last year generated consolidated operating revenues
of $93.5 billion. For more information, visit http://www.verizon.com/espanol. VERIZON'S ONLINE NEWS CENTER: Verizon news releases, executive speeches
and biographies, media contacts, high-quality video and images, and other
information are available at Verizon's News Center on the World Wide Web at
http://www.verizon.com/noticias. To receive news releases by e-mail, visit the
News Center and register for customized automatic delivery of Verizon news
releases.
SOURCE Verizon
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