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Obama's Web marketing triumph

Monday, 03 March 2008

Why does Barack Obama appear to be outmaneuvering Hillary Clinton in the Democratic presidential primary? Part of the reason is his campaign's mastery of the Internet, says Rishad Tobaccowala, chief innovation officer of the media buying division of Publicis, the French advertising giant. (Tobaccowala also runs his own start-up company inside Publicis called Denuo, Latin for "anew.") Read more at: http://money.cnn.com/rssclick/2008/02/29/technology/leonard_politics.fortune/index.htm?section=money_latest.

 

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