| The Erosion of Espaņol in Business |
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| Sunday, 02 March 2008 | |
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By ENRIQUE FERNANDEZ John Echevarría, president of Miami-based Universal Music Latino, had high expectations of the young Cuban American executive assistant he hired a few years ago. So until he replaced her with a fully bilingual Puerto Rican secretary, the Spanish-language record executive typed much of his own business correspondence. Experiences like that convince Echevarría, a Spaniard, that the city ''is losing an asset.'' You have to wonder about its future as ''the capital of Latin America,'' he says. The quandary: Children and grandchildren of the immigrants who made Miami a vibrant international center lack the Spanish skills on which much of the city's success and identity are built.
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