• Narrow screen resolution
  • Wide screen resolution
  • Auto width resolution
  • Increase font size
  • Decrease font size
  • Default font size
  • default color
  • red color
  • green color

LatinosNJ.com - New Jersey News, Local, National, International, Latin America, Caribbean

Thursday
Dec 04th
Home arrow News arrow Business arrow The Erosion of Espaņol in Business
The Erosion of Espaņol in Business PDF Print E-mail
Sunday, 02 March 2008

By ENRIQUE FERNANDEZ
MIAMI HERALD

John Echevarría, president of Miami-based Universal Music Latino, had high expectations of the young Cuban American executive assistant he hired a few years ago.
''Professionally, she was very good,'' Echevarría says. ``But she was almost incapable of writing Spanish.''

So until he replaced her with a fully bilingual Puerto Rican secretary, the Spanish-language record executive typed much of his own business correspondence.

Experiences like that convince Echevarría, a Spaniard, that the city ''is losing an asset.'' You have to wonder about its future as ''the capital of Latin America,'' he says.

The quandary: Children and grandchildren of the immigrants who made Miami a vibrant international center lack the Spanish skills on which much of the city's success and identity are built.

READ MORE: http://www.miamiherald.com/top_stories/story/440898.html

 





Reddit!Del.icio.us!Google!Live!Facebook!Slashdot!Netscape!Technorati!StumbleUpon!Newsvine!Furl!Yahoo!Ma.gnolia!Free social bookmarking plugins and extensions for Joomla! websites!
 
< Prev   Next >