| Allstate Expands 'Our Stand' Campaign to Latinos |
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| Tuesday, 26 February 2008 | |
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By Della de Lafuente Allstate has revamped and expanded its "Asi piensa Allstate" ("That's what Allstate believes") advertising campaign with the launch this month of the first in a series of Hispanic-targeted TV and radio ads that drive home the benefits of its Your Choice Auto program. Two Spanish-language spots have started rolling out nationwide in major U.S. Hispanic markets with the debut of "Big Drama," which premiered Feb. 21 during Univision's Latin music awards show. The ads use humor "to connect Latinos with the message in a more personal way, focusing on the unique way Hispanics sometimes perceive risk, danger, safety and the insurance business," said Laurence Klinger, svp, chief creative officer at Lapiz. "The spots target anyone who owns a car and is Spanish-dominant." READ MORE: http://www.adweek.com/aw/content_display/creative/news               |
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