Thursday
Jan 08th
| Pepsi Gives Gen Y Latinos VIP Party Pass |
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| Friday, 18 January 2008 | |
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By Della de Lafuente Pepsi is throwing a party and you're invited; as long as you're a young Latino and can prove your age falls within the highly coveted 18 - 34 demo. Dubbed the "Blue Carpet Bash," the company is mounting the VIP-style soiree with an eye on connecting with acculturated, bilingual Gen Y Latinos, said Paul Estevez, CEO, Kinetix Integrated, New York. READ MORE: http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003697496               |
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