Thursday
Jan 08th
| Translating the Digital-TV Transition |
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| Saturday, 06 October 2007 | |
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Despite a February 2009 deadline, word of the switch to digital television transmission has been virtually absent from the Spanish-language news. But that’s about to change. Univision Communications, the largest Spanish-language broadcaster, this week launched a massive multiplatform campaign to educate Hispanics in the U.S. and Puerto Rico about the transition to digital television. The campaign, “Una Nueva Era: Televisión Digital” (A New Era: Digital Television) includes a series of 30-second public-service announcements on Univision and TeleFutura, local TV stations, radio stations and a dedicated Web site within univision.com. READ MORE: http://www.broadcastingcable.com/enewsletter/CA6486171/2386.html               |
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