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Job Announcement Organization National Hispana Leadership Institute Date August 10, 2008 Position Title Communications & Online Marketing Manager Location Washington, DC About the National Hispana Leadership Institute NHLI is a national 501(c)(3) organization based in Washington, D.C., created in 1987 in response to the U.S. Department of Labor’s Glass Ceiling Initiative. NHLI accomplishes its mission – to develop Hispanas as ethical world leaders through training, professional development, relationship building, and community and world activism – by • Enhancing and developing leadership abilities among Hispanic women through training, mentoring programs, and networking • Engaging in advocacy to ensure that Hispanic women are in leadership positions and have the access and power to influence public policy and shape an equitable and humane society • Bringing together Latina leaders with corporate partners through a series of Latina Empowerment conferences across the nation • Creating awareness of Latina accomplishments by annually highlighting the work and experiences of Latina role models through its Mujer Awards NHLI is the only national leadership development program in the United States focused on developing Latina leaders who hold positions in government, corporate America, and the nonprofit sector. Position Description: The Communications & Online Marketing Manager is a newly created position. The person will be responsible for developing, coordinating and managing all aspects of media relations (i.e. news story placement, press release development, and program promotions). This position will also be responsible for coordinating all aspects of NHLI’s online presence including website and email outreach strategies, and newsletters. The Communications & Online Marketing Manager’s role will be strategic and hands on. This individual will take the lead in conceptualizing, planning, executing and monitoring results of activities that will help generate media attention for NHLI and help the organization meet its communications objectives. The Communications & Online Marketing Manager will plan and implement all media and communications activities with the President, Program Coordinator and Events Coordinator and ensure that communications are part of the organization’s overall strategy. The Manager will also work with external consultants (IT, graphic designers, and others) to develop and implement online strategies to achieve communications and fundraising goals. This position will play an important role in generating donor support and elevating the critical attention needed to advance NHLI’s work. NHLI seeks a well-rounded individual who can leverage their skills/talents in communications strategy, media relations, and cutting edge technology to help advance NHLI’s mission. This position reports to the President. Principal Responsibilities: Media relations and placement. Write press releases and statements. Cultivate relationships with national and local media. Develop and maintain database of media resources. Develop and pitch stories. Plan and execute press events and respond to media inquires. Work with NHLI staff, Board and alumnae to identify and create newsworthy information/events and ensure their coverage in key national, regional, and local newspapers, journals, and trade publications. Assist the President in preparing speeches and presentations and preparing for interviews. Communications development. Work with and manage relationship between external communications agency and communications committee of the board. Write and/or assist with the writing and graphic design of all print going to key targets for purposes of external communications including a variety of publications such as factsheets, reports, brochures, annual reports, newsletters, mass emails and other communications tools as needed. Serve as primary contact for graphic design and other consultants working on communications projects; coordinate assignments, and monitor contract deliverables. Coordinate preparation and dissemination of quarterly newsletter. Alumnae Relations. Work with the Board Alumni Representative to assess communications needs of alumnae. Explore opportunities for collaboration on media-worthy activities, including placement of articles and op-eds in newspapers and publications of interest to the donor community or co-hosting media events. Program Support. Work with the President, NHLI staff and external communications agency in helping to build NHLI’s visibility among funders, policymakers, opinion leaders, the Latino community and the general public. Work with NHLI President to promote Latina Leadership through speaking and writing opportunities. Help conceive and execute communications to support development of new programs, including collaboration on new program development, refinement of key messages, and implementation of such program initiatives as publicity, mailings, and special events. Online Communications – Develop an online communications strategy in collaboration with external agency. Ensure that Website is up to date, effectively presents the organization’s image, and successfully engages target audience. Work with consultants/vendors to ensure that information architecture, content and design are appropriate. Write original copy and work with other writers to develop fresh content for website and email communications. Send out regular email announcements to NHLI’s network. Coordinate webinars, podcasts and the use of other communications technologies to advance Latina leadership and issues. Stay up-to-date on the latest technological innovations and work with our IT consultants to ensure that our online technology supports NHLI’s communications needs and goals. Qualifications: Required: • A degree in journalism, communications or related field with minimum four years experience working in a communications department: writing press releases, planning press events, developing media strategies, pitching stories. • Strong writing, editing, communications and presentation skills. Fluent in both English and Spanish • Strong ability to develop articles and synthesize complex policy issues in a way that appeals to a wide variety of audiences • Ability to comfortably manage multiple projects and deadlines, and work in a fluid and fast-paced environment • Demonstrated ability to envision and pull together creative, media events • Experience with using electronic media as a communication tool – websites, social networking sites, blogs and podcasts • Ability to travel occasionally, 10-25% of time Preferred/Desirable: • Experience in leading or participating in website and email strategy development processes. Knowledge of HTML and graphic design programs. • Layout and graphic design skills • Familiarity with the nonprofit world, the Latino community and Leadership Development programs. Salary & Benefits: NHLI offers a competitive salary and benefits package.
How to apply: Please submit a resume and cover letter that includes salary expectation to
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or (Fax)703-527-6009 or Human Resources Re: Communications Manager NHLI 1601 N. Kent St, Suite 803 Arlington, VA 2209 |